Video guidelines for LoveCrafts Creators

Video shoot format

YouTube videos: Shoot in landscape mode

Instagram feed videos: Shoot in landscape mode but keep action in centre

IGTV videos: Shoot in portrait mode

Resolution: 1080p (Full HD) or 4K (if available on your device).

YouTube - the essentials

Yay! You’re creating a YouTube video, here’s what you have to know:

The set-up

• Shoot in landscape mode in the highest resolution you can
• Use a plain working surface, bright-coloured paper works best
• Shoot in a bright and well-lit space
• You’ll need to explain and talk through the process as you go along
• Make sure there's no background noise or distractions in the video.

The assets

• Shoot an Intro: Introducing yourself and explaining why people should try this technique or project. Ideally, you’ll shoot this section separately, talking to the camera. 
• Shoot an Outro: This is where you wrap up the project and thank everyone for watching (in your own style!)
• You’ll need good landscape photos of the finished project (plain or styled).
• We'll need step-by-step written instructions, including products used (please confirm this with the LoveCrafts team beforehand).
• If you’re creating a new pattern for the video, we would need the pattern design as a PDF so we can link it in the video and blog post - or you’ll upload it to your designer account.
• Please make sure you send all your files in a folder with clear subfolders for video/images/other files. Number and title your videos, so we can easily see what’s what!

Instagram feed video - the essentials

The set-up

• Shoot in landscape mode and make sure you keep all the action in the centre of the frame
• Use a plain working surface, bright-coloured paper works best
• Shoot in a bright and well-lit space.

The assets

• We’ll need good landscape photos of the finished project (plain or styled).
• We'll need step-by-step written instructions, including products used (please confirm this with the LoveCrafts team beforehand).
• If you’re creating a new pattern for the video, we would need the pattern design as a PDF so we can link it in the video and blog post - or you’ll upload it to your designer account.
• Shoot final/beauty shots of the finished project. That's a few 10-15 seconds shots showing the finished project on video. If it’s a wearable, we encourage you to shoot the beauty shots modeled/styled.
• Please make sure you send all your files in a folder with clear subfolders for video/images/other files. Number and title your videos, so we can easily see what’s what!

IGTV video - the essentials

The set-up

• Shoot in portrait mode and make sure you keep all the action in the centre of the frame
• Use a plain working surface, bright-coloured paper works best
• Shoot in a bright and well-lit space.

The assets

• Shoot an Intro: Introducing yourself and explaining why people should try this technique or project. Ideally, you’ll shoot this section separately, talking to the camera. 
• Shoot an Outro: This is where you wrap up the project and thank everyone for watching (in your own style!)
• We’ll need good portrait photos of the finished project (plain or styled).
• We'll need step-by-step written instructions, including products used (please confirm this with the LoveCrafts team beforehand).
• If you’re creating a new pattern for the video, we would need the pattern design as a PDF so we can link it in the video and blog post - or you’ll upload it to your designer account.
• Please make sure you send all your files in a folder with clear subfolders for video/images/other files. Number and title your videos, so we can easily see what’s what!

Instagram Reels - the essentials

The set-up

• Shoot in portrait mode and make sure you keep all the action in the centre of the frame
• Use colours and backgrounds that pop!
  

Exporting your videos

If you’re sending edited videos to us, or you’re uploading a video to your YouTube channel to embed in a blog post, here’s a few things you’ll need to keep in mind:

Exporting dimensions

For uploading to YouTube - 1920x1080 (YouTube format)

For uploading on social media: 1080x1080 (Instagram format)

For uploading to IGTV/Instagram Reels: 1080x1920 

Exporting format

Please make sure your video is an .mp4 or .mov or .avi file. (Check your file name - you should see these letters appended to the end).

Check your video format is correct by right-clicking on the file and choosing “get info” (on Apple) or “properties” (on Windows).