Brand Values Guidelines
Published on 11 September 2019 2 min read
Brand Values
Our manifesto is our belief system. It explains who we are and why we do what we do. Our tagline is a much more brief version of this, a phrase that sums up what we're about. Our Spirit Guide is a small booklet we created to summarise the manifesto, accompanied with imagery to complement the message.
Our Manifesto
"Crafting is much more than making.
It’s the love we pour into every stitch, every bake and every bit & byte we make. It’s that fuzzy feeling of creating something awesome, with our own bare hands. It’s our friend when we need it most, our happy place, our sanctuary, our home.
It’s pure sky’s-the-limit joy. And it’s why we exist.
Through digital wizardry and a whole lotta’ cake, our team of smart, kind, makers are weaving together traditional and digital craft to recreate the world of making as we know it.
When you have one place where you can connect to like-minded souls, teach new skills and share your passion, all at the click of a button, well, what’s not to love? We believe everyone can feel the joy of making, and we’re on a mission to make it happen.
It’s why we love crafts, it’s why we’re LoveCrafts."
Our Tag Line
Our tag line is what you might call a WIP (Work In Progress). While we get the wording 100% right, these two phrases are filling in for us.
"The Joy of Making." and "One place to shop, share, dream."
Tone of Voice
The Tone of Voice guide will walk you though how to write any copy for the LoveCrafts brand, giving ideas of which words and phrases are best to convey our inner ‘SpoonJam’... obviously.
