Logo Guidelines
Published on 11 September 2019 3 min read
Our Logo
The Primary Logo should be used at all times where possible. But the Secondary Logo creates and alternative that can be used should it be required. The logo can be used in full colour (orange - yes orange, not yellow), all white or all black depending on the circumstances.
NOTE: RGB files are used for digital formats and CMYK files are what you need for print.
Primary Logo
As the naming format suggests, we would always try and use the primary logo first.
We have 3 colour options to choose from. The orange or white version should be your go-to. We have created a version in black for when print options determine that we can’t use orange or white. Only use the black version of the logo in extreme cases.
We ask you to look after our logo and not to mistreat it. Please do not alter the logo in any way other than resizing the logo in it entirety, keeping the proportions in tact.
The logo cannot be used in any colour other than the 3 listed. No special effects can be used, including drop shadows that are clearly visible. When rescaling the logo, always ensure that the proportions are kept in tact to avoid warping or skewing the logo.
Here's some handy examples to show you what we mean:
Logo Clear Space
We’ve created an area surrounding the logo that is to be kept clear. It’s intended to prevent our logo being used too near imagery, text or graphics, which would compromise its impact.
We use the width of the hyphen to define the clear space around the logo.
While this space should be kept clear of any text or graphic elements, it goes without saying that nothing should be placed over the top of our logo. If you are using the logo and it is obstructed by anything at all, you should consider another option.
Logo Minimum Sizes
We’ve chosen these measurements to ensure quality reproduction, legibility and consistency across print reproduction and on-screen media. This is to ensure maximum visibility across all printed and digital communications.
Primary Logo: The logo should be no smaller than 20mm for print applications and 120px for digital.
Print usage: A6 – 20mm width. A5 – 25mm width. A4 – 35mm width. A3 – 45mm width.
On-screen usage: The minimum size for on-screen usage is 120px.
Secondary Logo: The logo should be no smaller than 10mm for print applications and 60px for digital.
Print usage: A6 – 10mm width. A5 – 15mm width. A4 – 25mm width. A3 – 35mm width.
On-screen usage: The minimum size for on-screen usage is 60px.
