Introducing the MillaMia Curiouser collection

When Helena Rosen, co-founder and creative director of MillaMia, heard about the Alice: Curiouser and Curiouser exhibition at the V&A Museum in London, she immediately felt inspired to create this brilliantly bright and cheerful collection.

Helena’s bold ideas and inspiration comes to life in the bold blues, reds and pinks that combine to create this kids collection. Expect rich fair isle patterns inspired by playing cards, a subtle diamond moss stitch cardigan and a beautiful blue and red coat with built-in heritage scarf closure. 

While the whole collection is totally magical, we can't resist the beautifully intricate Alice Frill Jumper in its stunning array of red, yellow and blue. The fabulous frilled collar and intricate edging makes this a real showstopper, and a knit that is guaranteed to be handed down through the generations.

All of the patterns are made using MillaMia Naturally Soft Merino yarn, a beautiful quality pure wool yarn available in a rainbow of delightful colours. If you can’t resist making a few pieces from the Curiouser collection, then grab a 10 ball value pack to make extra savings.