Weaving together a home for all makers

What's our aim?

LoveCrafts has a platform to talk with makers around the world, we’re in a privileged position. We see it as our responsibility to be an industry leader in creating a space where all voices are heard and represented. A space that promotes love and kindness.

At LoveCrafts it is our mission to promote equity, opportunity and representation. We believe we are stronger, happier and more creative when we champion diversity and celebrate our differences. Together, we make.

What are we doing to get there?

We are donating to organizations dedicated to fighting racial injustice: Asian Americans/Pacific Islanders in Philanthropy (AAPIP). End the Virus of Racism. The NAACP Legal Defense Fund and the Official George Floyd Memorial Fund. We are signing these petitions Justice for George Floyd, Justice for Tony McDade, and Justice for Breonna Taylor.

In our making community, we will continue our support for BIPOC in Fiber, a brilliant organization championing Black, Indigenous & People of Color working in the fiber community.

We are using our platforms to talk about diversity and inclusion. On our podcast we are addressing topics including bullying, discrimination and racism, and we will keep bringing on guests who can share their experiences and talk about what matters. We would love to hear your suggestions for anyone you would also like to hear on the show, just email: show@lovecrafts.com.

We are continually reviewing our communications, across our website, social, emails and campaigns to make sure it reflects the diversity and needs of the community.

We don’t tolerate any discrimination within our communities, so we’ve provided extra training for our social media team to moderate social media and community platforms.

We’re making it our personal responsibility. We’re educating our team on etiquette and awareness in dealing with customers.

We’re listening. By monitoring our customer participation and feedback (whether it’s our Smiles team, on social media or through our surveys), we’re identifying and developing opportunities to keep improving.

We want diversity to be the lifeblood of our company, to do this we need to keep conversations on diversity and inclusion alive. We hold monthly review sessions to look at the things we’re working on, and discuss actions we can take to keep improving. It’s an open space where everyone can bring ideas to the table, and flag anything that doesn’t feel right or anything that needs changing. In between our sessions, we have a project board for the practical things and a slack channel dedicated to conversations on diversity. We need to keep talking.

We want our LoveCrafts team to be as diverse as the makers we serve. Our People team are reviewing our recruitment processes to make sure it reflects this.

We've put together a list of offensive and inappropriate terms (we’ll keep this list alive and keep refreshing it). We’ve reached out to designers and brands to flag words that can be considered offensive, and have asked them to review their naming conventions. There have been positive changes already, and we’ll keep working on them.

We’ve reviewed our photography for our own brands, and are having conversations with our suppliers to better reflect diversity. We have partnered with Changing the Face of Beauty to better represent our diverse crafting community. We still have a long way to go but we’ll keep working on it until everyone sees themselves represented in the photographs we use.

There is so much more to be done.

These aren’t tasks that we can simply tick off, this is part of our ongoing vision as a company. We won't stop working until this is a joyful community for everyone. LoveCrafts promises to put love at the heart of everything we do, after all it’s in our name.